The Cross Product Transforms Raw LiDAR Data into Actionable Infrastructure Insights with Cesium
For industries managing vast linear infrastructure like railways and power lines, safety and reliability are paramount—and ensuring that safety requires constant monitoring and analysis of immense volumes of data. The Cross Product, a software development company specializing in LiDAR data processing, addressed this challenge by creating TCP Studio, a 3D visualization platform built with Cesium.
From raw data to a custom visualization platform
The Cross Product recognized a critical gap in their users’ workflows: while TCP could process massive point clouds to extract meaningful information, users often lacked the specialized tools to visualize and interact with these rich datasets. This was a barrier to turning processed data into timely, actionable insights for infrastructure management.
To bridge this gap, The Cross Product developed TCP Studio, a SaaS solution built from the ground up using CesiumJS. The Cross Product also converts LAS point clouds into 3D Tiles via Cesium ion’s tiling pipeline. “Previously, we assumed clients had their own visualization tools, which was only partially true,” explained Elise Vi Nhu Ba, R&D engineer at The Cross Product. “A dedicated interface is now a significant advantage, allowing us to showcase our solutions’ capabilities through a custom-built environment with full control over the UX.”
This control is crucial. TCP Studio provides an intuitive web-based interface where clients can explore their infrastructure in a high-fidelity 3D environment, interact with processed data, identify issues, and make informed decisions—all without needing to install or maintain their own complex software.
As part of the Bentley Activate program, a startup accelerator designed to support companies building innovative solutions on digital twin platforms, The Cross Product was able to maximize the work of a small team and accelerate their work with the Cesium platform.
The TCP Studio Project Explorer provides a high-level overview of infrastructure assets, overlaid on Sentinel-2 imagery via Cesium ion. Courtesy The Cross Product.
Speed and automation: accelerating time to value
One of the most significant advantages The Cross Product gained from building with Cesium was development speed. Following an agile approach, the team delivered the first demonstration version of TCP Studio in just three months. This rapid prototyping validated their approach and enabled them to present a working solution to their users early in the development cycle.
This speed translates directly to client value. By using Cesium ion to tile massive LAS point clouds into 3D Tiles streamed to CesiumJS, TCP Studio delivers reliable performance, even with complex scenes. The platform also features solutions for automated measurements and issue detection. For example, users can automatically detect and flag areas where the track gauge on a railway is outside of the specified tolerance. This automation saves significant time and allows engineers to focus on critical maintenance tasks.
The Cross Product points to Cesium for a 10% growth in revenue in Q1 2026 by enabling new deals and creating a recurrent revenue stream through subscriptions.
TCP Studio features automatic detection of potential issues in large infrastructure projects. Courtesy The Cross Product.
A scalable foundation for high-performance geospatial visualization and analysis
The ability to quickly build and deliver a high-performance, scalable 3D visualization and analysis solution for massive geospatial datasets was crucial for The Cross Product.
Leveraging CesiumJS for visualization and Cesium ion for data tiling and hosting, The Cross Product was able to focus on its core expertise: developing advanced LiDAR processing algorithms and creating a tailored user experience.
Users can dive into detailed 3D views of their infrastructure, create and manage issues, and analyze measurements within TCP Studio. Courtesy The Cross Product.
For large infrastructure projects, CesiumJS provides a foundation for scalable and customizable solutions for end users. For more information about this project, contact Andrés Serna, CEO, The Cross Product. Explore how open source CesiumJS can help bring 3D visualizations in browser to your users.