Innovation Manager, IKEA; Vice President, The Khronos Group
Since the early 90s, Martin has been engaged in all aspects of 3D and Computer Graphics. In 2007, he joined IKEA Marketing & Communication AB, an in-house agency of IKEA where he during the years since established the technical setup for professional 3D processes within IKEA. Currently, Martin is the Innovation Manager where he runs the IKEA Digital Lab, focusing on cutting-edge Spatial Computing (3D/VR/AR) innovations and applications, placing the lab at the forefront of global retail industry. He also is passionate in the strive for open standards and have an active role in The Khronos Group as vice president.